Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages
We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.
Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.
Hrm. Athletic exertion + icy espresso. The formula for heart failure?
It's definitely memorable.