Could Diesel Be the Velvet Underground of Fashion?

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We love Diesel. We've been shopping there since we were old enough to comfortably blow triple digits on sneakers.

So maybe it's our bias when we look at one of their myriad scatterbrained campaigns and suggest that maybe Diesel does know what it's doing. Maybe they're the rock stars of the fashion world: burn-outs on the outside, but soaked in talent and a profound quest for meaning from within.

That's the only explanation we can fathom for the "Human After All" campaign, brought to our attention by Trend Hunter, who explains it thus:

"Where there's transport, there are sure to be breakdowns. Kids that break your clones capsule, rather than just the window that usually gets smashed. Do you really think that assembling your teleport cabnet from Ikea in 100 years time is going to be any easier than the KLIMPT desk you struggled with last year?"

If you tilt your head at about 45 degrees, that's pretty cult-status-worthy, right?

That said, we're still not really sure what to make of this "Human After All" video by Diesel, whose object is to illustrate mistakes do happen. Even in the future.

Alternately, this could just be a warning not to buy teleportation systems from IKEA.

by Angela Natividad    Oct- 4-07   Click to Comment   
Topic: Brands, Online, Video   

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Comments



Comments

The campaign is just like an IKEA dresser—look at it out of the corner of your eye, and it's attractive. Stare full-on at it, and it immediately starts falling apart.

Posted by: copyranter on October 4, 2007 2:01 PM

I'll have you know that one of the original Ikea bed for kids (red and white grid) we had made out of solid pine lasted over 20 years and still is in two pieces. it's a bunk bed. haha. It's held up through a gzillion moves and three sons. But I took care of it. Even if one of the kids did start to gnaw on the wood.

Honest testimonial. I'm not officially on a blogger referral payroll.

Posted by: nancy on October 4, 2007 7:11 PM

I'll have you know that one of the original Ikea beds for kids (red and white grid-if your Euro you'll know which one) we had made out of solid pine lasted over 20 years and still is in two pieces. it's a bunk bed. haha. It's held up through a gzillion moves and three sons. We took care of it. Even if one of the kids did start to gnaw on the wood. oh yea, and one kid broke his nose when he (cough,cough) fell (moms never get the true story) against it.

Honest testimonial. I'm not officially on a blogger referral payroll.

Posted by: nancy on October 4, 2007 7:15 PM





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