CVS Pharmacy Ad Turns Dial Back 70 Years

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"It's in your nature to care for others. To listen, to advise, to always be there."

That statement, coupled with the image of a happy mother tossing her red ribbon into the air as birds whisk it away, may fool you into thinking you've slipped back into a world pre-dating Rosie the Riveter.

And then you hear Sarah McLachlan. Yeah, that's right. Sarah McLachlan. It's the Lilith Fair, a Disney worldview and an appeal for Zoloft, all rolled into :60.

Bob Garfield trashed this ad for CVS Pharmacy. It's called Watering Can (we couldn't have made that up) and was put together by Hill Holiday.

The verdict? Garfield calls it puke-worthy. We'll just call it condescending and icky. Stick with slanging pharma, CVS.

by Angela Natividad    Oct-30-07   Click to Comment   
Topic: Bad, Commercials   

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