Draft FCB Wants Us All to Know How Good It is at Talking to Soccer Fans

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There is nothing entertaining about this spot by Draft FCB. In fact, it's not even a spot; it's a case study about how the agency brought soccer fans out of the woodwork with the help of an encouraging call from Paulo Bento. Or something.

To show how unbelievably effective this boring-looking campaign was, a little girl at the end obediently says she's going to put her information into a computer so Paulo Bento will call her.

In case you're so impressed you feel that you must replicate this campaign, the telephone services were provided by eStara. Go crazy.

by Angela Natividad    Oct-15-07   Click to Comment   

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Looks like this is a case study of another campaign, not the actual spot. Whether the case study is entertaining or not, the results look pretty impressive.

Posted by: Sig on October 15, 2007 8:28 PM

It's amazing how Ms. Natividad didn't understand such a simple, direct message... Of course this is not the spot. Of course this is a film about the spot and it's amazing results and feedback on media... Hard to understand? Don't think so!

Posted by: Ad-dict on October 16, 2007 6:08 AM

Glad someone has the same opinion as me.

I guess this time AdRants didn't check the facts right. As I've pointed to Angela:

1) The video wasn't published by the agency, but by a advertising publication.
2) it's a case study, delivered to clients. It's not a commercial, so don't expect it to be entertaining. Next time you could just have a Powerpoint.
3) the figures are self-explanatory, if not AdRants could always checked the buzz in portuguese media.
4) Altough in the US football (or soccer as you call it) isn't such a major deal, in Portugal it's one of the main topics, so it might be why you didn't get it.

There are plenty of DraftFCB offices around the world doing great work, so stop being so US centric (and George Parker) and give us some slack.

Posted by: Armando Alves on October 16, 2007 1:26 PM

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