For Evian, It's the Outside that Counts

Bottle Evianpret-à-porter HD.JPG

The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07   Click to Comment   
Topic: Brands, Packaging, Promotions, Strange   

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Comments



Comments

It's a fucking bottle of water wrapped in a doily! (Not even a real doily, a doily graphic.) I hate this business. I hate people.

Posted by: nonya on October 20, 2007 10:12 AM

It's a fucking bottle of water wrapped in a doily! (Not even a real doily, a doily graphic.) I hate this business. I hate people.

Posted by: nonya on October 20, 2007 10:13 AM

I love it. If you are going to drink something non-alcoholic at the dinner table at a fine restaurant you want a gorgeous bottle that doesn't make you feel cheap.

Posted by: Cher on October 22, 2007 6:24 AM

I like it, too. What's wrong with a bottle of water being beautiful? I think it'd be a nice touch at New Year's parties, too.

Posted by: Lisa on October 24, 2007 11:43 AM