GLEE Serves Military Recruitment Ads to Gay Demo!

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MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).

The armed forces still operate on a "don't ask, don't tell" basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they've been pushing ads on a site so flamboyantly ... out.

The ads came from Community Direct -- GLEE's parent company -- as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.

When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.

by Angela Natividad    Oct-22-07   Click to Comment   
Topic: Online, Promotions, Strange   

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Comments



Comments

In addition to recruiting Gay and Lesbian folks The Navy is also targeting Hispanic and African-American young people in collaboration with Accentmarketing and GlobalHue. The thirst for young blood is insatiable.

Campbell-Ewald has secured, some interesting assignments, eh? Along with the 70 million Navy recruitment contract... the Postal Service, the Mint, the FCIC, NASA and the FAA ...

Posted by: warlock on October 22, 2007 4:00 PM




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