Guinness Buries Ad in the Tubes; Will Someone Care Enough to Hunt Down and Launch It?
For Guinness, BBDO decided that instead of freely disseminating ads online or on TV, it would turn its media messages into prizes.
There's a Guinness ad hidden somewhere on the 'net and it is your job to find and launch it. ("Why us?" we wonder.) To do this, you have to unravel a mixed bag of clues, codes and puzzles.
The campaign involves a village of some sort. This is the mayor, Juan Ramon. (We like how you can hear sinister background laughter at the end.)
If the idea of hunting down a Guinness ad is irresistible and you're ready to jump on and go, you may also want to "peruse" (their words) this letter.