Guinness Generates Online 'Beer ARG,' Launches Mystery Site

If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.