Halo is Not Only A Game, It's A Vacuum Cleaner
When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.
The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.