Honda Goes Fit with Comic Book Headlines, Robot Tones and Fast Wit

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It's like pulling teeth to find an ad that gives you practical information in a clever way without bashing you over the head in either direction.

But these retro-vibing :15 spots for the Honda Fit manage to be quick and informative with a witty -- but thankfully minimalist -- "WTF?" aspect. Eyes was like a speedy sci-fi take on the Nissan Rogue ad, which also debuted just recently. And Gas Mileage, while slightly less memorable, maintains the campaign's pace and says everything it needs to without tempting you to push fast-forward.

a52 produced the spots for agency RPA out of Santa Monica, CA.

by Angela Natividad    Oct- 5-07   Click to Comment   
Topic: Brands, Commercials, Television   

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Comments



Comments

I think its a cute little ad, but I feel like its just too short. I like the Nissan Rogue ads more. They're clever and are a little more entertaining in my opinion. Just my $.02

Posted by: NeverHector [TypeKey Profile Page] on October 5, 2007 1:02 PM

Thank you Angela -- very glad you dig them. Both spots reflect a lot of TLC from director Andy Hall, his colleagues at a52, and everyone at RPA. Cheers! -- Roger D.

Posted by: Roger D. on October 5, 2007 1:24 PM







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