Icebreakers Takes Philosophical Turn, We Shy Away

icebreakers truth.jpg

This playful little campaign by Grupo W, Mexico is for Hershey's Icebreakers, and the object of each interaction -- for those who don't speak Spanish -- is to demonstrate how "The truth tastes better." Especially with Icebreakers.

There's also a companion site that roughly translates to The Flavor of Your Truth, where you can spell out your personal truth and create a new brand image out of pictures tagged with the words you used.

It all sounds very Dorian Gray. Do you really want to know what your truth looks like?

by Angela Natividad    Oct- 6-07   Click to Comment   
Topic: Online   

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