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Joe Jaffe Climbs Amazon Book Charts With 'Bumrush' Stunt

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Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.

At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.

by Steve Hall    Oct-22-07    
Topic: Good, Guerilla, Online, Publishing



Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages

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We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.

Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.

Hrm. Athletic exertion + icy espresso. The formula for heart failure?

It's definitely memorable.

by Angela Natividad    Oct-22-07    
Topic: Events, Guerilla, Promotions



Toscani's Anorexia Ads Unleash the Italian PC Police

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The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.

Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.

more »

by Angela Natividad    Oct-21-07    
Topic: Cause, Events, Outdoor, Policy, Social



Photobucket Promises Prizes for Scary Slideshows

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Photobucket is running a slideshow contest called Freakin' Friends for Halloween.

The object is to create a photo slideshow of your and your friends embarking on the festivities. Here is a slideshow the PR girl created. Lots of pretty people. We're sure this would be really neat and funny if we knew who any of them were.

The prize is a TiVo HD Digital Video Recorder with a wireless adapter and three free months of service. (Here's to hoping that when the bills start coming, you don't remember where you got it from.)

by Angela Natividad    Oct-20-07    
Topic: Online, Promotions



Make a Wish Helps Wee Ones Realize Big Dreams

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This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.

Put together by the Kaplan Thaler Group, NYC.

by Angela Natividad    Oct-20-07    
Topic: Cause, Commercials, Good, Television



Pam Ann Takes Flight With British Airways

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Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.

by Steve Hall    Oct-19-07    
Topic: Good, Online, Strange, Video



LG Goes UGC to Describe 'Life's Good'

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For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."

It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.

It all feels very Full House.

This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.

We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.

UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.

by Angela Natividad    Oct-19-07    
Topic: Brands, Promotions, Video



Movie Promo Urges People to Create Digital Time Pods

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How do you promote a John/Joan Cusack movie about a kid who lives in a box and thinks he's from Mars? You launch a virtual time capsule project, of course. What time capsules have to do with the movie, we know not but the site lets you upload pictures and other family goodies to, supposedly, be stored digitally for another generation to view.

And the movie? Well, anything that puts siblings John and Joan together is usually pretty good. Add a dollop of Amanda Pet and you can't go wrong.

by Steve Hall    Oct-19-07    
Topic: Online, Promotions



Jeweler Caters to East Side and West Side

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In a new campaign, jeweler Clara Williams thinks it has clarified the difference between New York's East Side and West Side. Euro RSCG crated the campaign to highlight the jeweler's selection of customized jewelery. No doubt Gossip Girl will have something to say about this.

by Steve Hall    Oct-19-07    
Topic: Campaigns, Good, Magazine



Winners of Adrants 'Mad Men' Contest Announced

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With the season finale of Mad Men behind us it's time to award a few lucky Adrants readers some Mad Men schwag. Earlier this week we asked readers to identify in which episode the Roger Sterling character poured himself and glass of milk and added a bit of Smirnoff to it. The correct answer was episode seven and the lucky winner who guessed correctly is Janice Navea. Janice will take home a beautiful coffee table book filled with ad campaigns from the sixties and, in addition, a Mad Men branded martini shaker.

Four other lucky winners will become the happy owners of the Mad Men branded martini shaker. Those winners are Craig Peters, Kevin Dugan, Jordan Farkas and Patrick who has no last name. The winners have been notified and their prizes will arrive soon.

Congratulations to all. We're happy we could offer up a bit of advertising nostalgia to a few lucky readers.

by Steve Hall    Oct-19-07    
Topic: Announcements, Cable



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