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For Evian, It's the Outside that Counts

Bottle Evianpret-à-porter HD.JPG

The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07    
Topic: Brands, Packaging, Promotions, Strange



Digital Swami Helps Augment PC Efficiency

iyogi.png

Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)

Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.

Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.

Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.

by Angela Natividad    Oct-19-07    
Topic: Cause, Good, Online



Nokia: Not Just a Phone; a Cathartic Evolutionary Tool

nokia 4th screen.png

This short video was gleaned from Nokia's Go:Play press material.

Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.

Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-19-07    
Topic: Brands, Good, Online, Video



'Mad Men' Season Finale A Genuine Kodak Moment

mad_men_peggy.jpg

Ok, so it's an over the top dramatization but you have to admit that presentation Mad Men's Don Draper gave to Kodak for the Carousel slide projector was brilliant. You wish you gave presentations like that more often. Come on. Admit it. You know you do. That Kodak moment was the defining moment of the season finale of AMC's Mad Men which, despite critical debate, has turned out to be a great show - good enough for AMC to renew it for another season.

During the episode we also find out up and coming creative Peggy Olsen was promoted from secretary to Junior copywriter (no small feat for a women in the early sixties one must admit) and that she's pregnant and didn't know it! Or just denied it. The father? Pete Campbell? Did enough time elapse between their office dalliance earlier in the season or is the father someone else? Intriguingly, Peggy was promoted by Don to work on the Clearasil account which Pete, through his wife's rich family connections, just snagged. Needless to say, he's being painting as the whipping boy, emasculated by his family, stomped on by his boss and forced to suffer - oh the horror - the indignity of working with a woman!

more »

by Steve Hall    Oct-19-07    
Topic: Cable, Good, Opinion



Kelly Brook's Two Big Qualities Highlight Perfume Debut

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Commenting on a recent delebrity perfume debut exactly the same way we would, The Superficial writes, "British model/actress Kelly Brook debuted her new perfume at Superdrug in London yesterday. She possesses two wonderful qualities for being a product salesman: a great smile and a winning personality. Yep, those are the two most notable things about her. I bet if you met her in person those would be the first two things you noticed. Well that, and her intelligence." Indeed.

More of Kelly's two big qualities here.

by Steve Hall    Oct-18-07    
Topic: Celebrity



Beware Futureselves, Who May Find You -- and Scold You -- About Money

lincoln futureself.png

This campaign for Lincoln Financial Group, by 22squared, would be awesome if the sound weren't out of sync, and if they tossed in some comic relief.

Because if our future self came and chatted us up during some critical moment in our lives, we wouldn't just let them go on and on about money. We'd have some questions of our own, including:

- How did you get here?
- Has someone cured cancer?
- When did I get that awful haircut?

See the Nursery and ER spots.

The campaign is called "Hello Future." And we have to admit these people are onto something, having too often shelved the IRA in favour of a new pair of jeans.

by Angela Natividad    Oct-18-07    
Topic: Commercials



I Am Legend Hits New Media with Elements You've Seen Before (Including Will Smith)

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Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.

In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.

It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.

Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?

by Angela Natividad    Oct-18-07    
Topic: Celebrity, Promotions



Keep Your Vaulted Ceilings; We Want Squalor

squalorliving.jpg

WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.

With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:

- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)

Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.

by Angela Natividad    Oct-18-07    
Topic: Cause, Good, Outdoor



Anthony's Pizza Tells Colorado Residents to 'Eat Me'

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Continuing its quest to bring New York-style vulgarities to the peaceful, mountainous region of Colorado, New York-style Anthony's Pizza & Pasta says "Eat Me" to residents from atop billboards, alongside buses, from within newspapers and on radio. When it comes to pizza, or any food for that matter, there really isn't a simpler, more direct method of conveying the primary marketing message. Cultivator Advertising & Design created the campaign.

by Steve Hall    Oct-18-07    
Topic: Good, Newspaper, Outdoor, Radio



We7 Grafts Ads Onto Free Music Downloads

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OK, so we guess it's just like old school radio so we really shouldn't complain but do we really want to listen to short audio ads placed in front of the music we download? Music site We7 thinks so and has based their ad-supported music download service on it. As explained on the We7 site, audio ads are dynamically grafted onto the front of music tracks and albums based on a person's demographic profile.

Just yesterday, We7 announced a deal with the producers of the Michael Moore film Sicko which will be released in the UK October 26th. Audio ads for the film will preface downloaded music tracks.

by Steve Hall    Oct-18-07    
Topic: Online



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