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Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.
A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.
The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.
"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.
This is what Tupperware is for.
Maybe it's because it's India. Maybe because it's just plain goofy. Maybe it's just Bollywood gone Madison Avenue. Maybe it's just...oh, whatever. Just watch this weird educational video about condom usage from Nrityanjali Academy, Secunderabad, Andhra Pradesh, India.
Facebook's up to something and we're not even going to speculate other than to say, "Facebook, Meet MySpace. May you both have a fine time languishing on the digital nursing home veranda awaiting certain death."
- TBWA has opened an icy cold office in Reykjavik, Iceland with a staff of 20 who hope to tap the country's growing economy and serve one of the world's highest per capita income populace.
- Cathie Black is out with her new book, BASIC BLACK: The Essential Guide for Getting Ahead at Work (and in Life) from Crown Publishing. "BASIC BLACK is a memoir masquerading as a guide to career and life from one of the first women to take a forefront role in the advertising industry, American magazine and newspaper publishing."
- Using its out of home touchscreen network, Ecast delivered a 14 percent click through for AMC's The Two Corey's. Now if we could only get results like that online.
- Want sexism in advertising? Media Circus has a collection of the twelve most sexist ads in recent years.
OK. Enough about that fictional silliness on AMC's Mad Men. It's time to raise a glass to the real Mad Men in this business. Last week, the One Club held its Creative Hall of Fame Induction Ceremony at The Metropolitan Club where Tim Delaney, Phil Dusenberry and the late Paul Rand were inducted for their lifetime achievement of work
Previously on Adrants. Everyone who works in marketing and any business touching it should take the time to read this article. On CBSNews.com, Dick Meyer wrote an editorial hammering home points we've touched on here before such as the portrayal of men as idiots in advertising, the hyper-political correctness foisted upon the industry and society at large and the acceptance, what scholar Charles Murray relates to "ecumenical niceness," of kids dressing and behaving like thugs fueled by marketers and the entertainment industry elevating "thug culture" to culture at large. If that's a lot to digest, just read the article and think long and hard about what cultural imagery you mirror in your marketing. Don't cop out using the tired, "Oh we're just identifying with culture," and turn a blind eye to what you are perpetuating.
Over the years, we've commented on the emasculated, sole-searching, directionless, man syndrome made famous by those Verizon Dumb Dad ads. Writing in Entertainment Weekly about how today's man just won't grow up and how he's portrayed by show creators and advertiser as a aimless, child-like buffoon, Mark Harris captures, perfectly, the ironic attraction of AMC's Mad Men.
He writes, "...the 35ish Don Draper is a New York advertising whiz with a wife, a mistress, unquenchable ambition and not an iota of little-boy-ishness; in fact, he's determined to grind his inner child into dust and obliterate any trace of vulnerability...He's a relic of an ancient civilization, and a flat out terrible role model. But in his struggle not to lose his soul, he is also, indisputably, a grown up. No wonder he suddenly seems like the sexiest thing on television."
BoingBoing via Beppe Grillo reports that Italian politician Ricardo Franco Levi has proposed a law that requires anyone with a blog or website to register with the government and produce certificates or pay a tax.
This holds even if the publisher has no intention of making money with the site.
The draft was approved by the Council of Ministers on October 12th.
Grillo vows, "My blog won't close. If I have to, I'll transfer lock stock, barrel and server to a democratic State." There's the hot-bloodedness we know and love.
In a thoughtful post-script, he provides Levi's email address to "anyone wishing to express their opinion" about the draft law.
For its "safest accidents" effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.
Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company's last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.
Naturally, the moral of this story is, "The safest accidents are the ones that never happen."
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