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Get Laid. And Maybe Paid!

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No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.

"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.

Try explaining that one to mom and dad.

Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.

by Angela Natividad    Oct-23-07    
Topic: Brands, Good, Guerilla, Online, Promotions



Yea, Yea, Yea. Another Hottie Gets Nude For PETA

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Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.

Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?

by Steve Hall    Oct-23-07    
Topic: Campaigns, Cause, Celebrity, Racy



Universal Studios Hollywood Gets People Screaming For Halloween

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So Universal Studios Hollywood is scaring the crap out of people to help build awareness of the park and its Halloween attractions. Staffers dressed as monsters surprise unsuspecting guests and place the video of the encounter online for all to see. And...just like all those dweebs who stand and wave like idiots outside the Today Show window, everyone wants in on the action and some guests are seeking out the monsters in the park.

And not that we're complaining but why, why, why is there always a pair of big boobs captured perfectly in a still of a video which manages to find itself in a prominent position on the website? Oh wait, we get it. Boobs attract eyeballs. We're such an idiot sometimes.

by Steve Hall    Oct-23-07    
Topic: Good



Sunsilk's Hairapy Lovebites Series Actually Interesting

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Here's the next round of Sunsilk's Hairapy Lovebites series in which women discuss important issues such as how to plan for a puppy shower, whether or not it's appropriate to show your boobs off at work, the social status of a pedicurist, how a great haircut can cure all of life's problems and how the perfect guy is, without doubt, always a figment of one's imagination.

We watched all five episodes all the way through. That, my friends, is a better endorsement than any paragraph full of pointlessly fawning rhetoric. It felt like a TV show, not advertising. Yet, we clearly knew it was from Sunsilk. OK, OK. So we already knew that because the vids were sent to us by Jun Group Productions. But still.

by Steve Hall    Oct-23-07    
Topic: Campaigns, Good, Video



Kuro Turns TV into Sensual Dramatic Experience. Maybe.

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Here's a spot for Pioneer's Kuro television by TBWA/Chiat Day and production firm Superfad. It's called Enter.

The ad promised to blow us away but never got around to it. Maybe our headphones need more bass or something.

by Angela Natividad    Oct-23-07    
Topic: Brands, Commercials



Perfect Vid for Geek Nostalgia -- Right Before the Crying Jag

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At first we thought 4:30 for an online homage was way too long, but after the first few seconds of The Internet Stars are Viral we leaped up repeatedly and went "ohmigod!" like a bunch of kids. It includes: ask a ninja, Miss South Carolina, the Western Whoppers campaign, Vote for Pedro, the Sony Bravia bunnies, the Thriller prison dance, LonelyGirl15, o rly? bird, Chris Crocker, i love bees, box in a box...

Neat stuff from Cakke. But hey, where's how do I shot web?

by Angela Natividad    Oct-23-07    
Topic: Online, Video



Levi's Launches Branded Universe in Asian Market

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Levi's has just launched a virtual world in Hong Kong and China. It has the amazing effect of chafing both our American and Asian sensibilities.

Way to go, Tequila\TBWA.

by Angela Natividad    Oct-23-07    
Topic: Bad, Brands, Online



Wandering Eyes of Men Not Good For Financial Future of Women

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Perfectly illustrating the lustful fantasies of the male mind and how those fantasies can harm others comes this brilliantly informative commercial from Mercator. Acknowledging men's penchant (or helpless desire) for younger, hotter, sexier, cuter, slimmer, bustier and more bootylicious, Mercator, with simple visuals and a few words, urges women to rely upon themselves when it comes to their financial stability.

more »

by Steve Hall    Oct-23-07    
Topic: Best, Commercials



Canadian Club Says 'Damn Right Your Dad Drank It!'

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Unlike Oldsmobile which tried to distance itself from its aging audience with the "It's Not Your Father's Oldsmobile" campaign, Beam Global Spirits is embracing the older generation for its Canadian Club whiskey by exclaiming, "Damn Right YOur Dad Drank It." Created by Energy BBDO, the campaign will launch in November with radio, out-of-home, POS and print. Ads will appear in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men's Journal, Esquire, Outside and Men's Fitness in December and into 2008.

Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."

Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies? Can we now go back to the three martini lunch, pinch asses in the afternoon and have three more martinis at night while watching Mad Men? We might not get any work done but it sure sounds like fun.



NexTag: Get a Degree in Business, Health, More...

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"Want degree but can't quit job?"

We love that. Guess where we found it? MySpace.

Get diploma in two years while toss donuts at Nicole Richie!

by Angela Natividad    Oct-23-07    
Topic: Bad, Online



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