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MS Fam Bam Introduces Monta Ellis to Fast World of Product Promotion

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To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.

Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.

Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.

by Angela Natividad    Oct-22-07    
Topic: Celebrity, Good, Promotions, Video



GLEE Serves Military Recruitment Ads to Gay Demo!

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MediaBuyerPlanner points us to a military recruitment ad campaign that accidentally appeared on GLEE.com (Gay, Lesbians and Everyone Else).

The armed forces still operate on a "don't ask, don't tell" basis, so it was with surprise when recruiters for the Army, Navy and Air Force discovered they've been pushing ads on a site so flamboyantly ... out.

The ads came from Community Direct -- GLEE's parent company -- as part of an alliance with Monster.com. Apparently the military buys some kind of package from Monster that grants their spots inclusion onto any of a number of represented community sites.

When military agents were told of the GLEE placements, they appeared astonished and pulled the ads.

by Angela Natividad    Oct-22-07    
Topic: Online, Promotions, Strange



Japan's Best Butts Celebrated in Triumph-Sponsored Ass Off

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Delivered with nary a wink, Reuters' Ian Sloan provides news coverage of Japan's Triumph-sponsored Show Me Your Sloggi Contest. Sloan's dry statement, "consumer priorities are shifting to different assets," leads to a woman explaining how everything has been done to breasts to make them more attractive and noticeable, interests are now shifting to women's backsides.

Triumph and Sloggi are well know for their cheekishly exploitive (did we just say that?) tactics for moving lingerie off the shelves. From No Smoking bras to Sloggi's pole dancers to Tiger bras to Sloggi's endless collection of stunts, the two companies are, for sure, fixated with the female ass.

Though very far from the likes of true ass queen, Vida Guerra, Kaho Watanabe is doing her best to uphold Japan's bottom line.

by Steve Hall    Oct-22-07    
Topic: Events, Promotions, Racy



YES Essentials Hits Us with Icky New Product Demos

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If you're wondering what the image is at left, it involves two guys pouring milk onto a pair of car seats. Later, these seats are going to be locked in airtight capsules and left alone for awhile, and then we're going to look at mold!

This is part of YES Essential's new Seeing is Believing demo, which shows you the effects of odors, stain and static on items that are protected by YES Essentials, and items that aren't.

(The latter is not cute.)

YES Essentials last indulged our ick factor with Splat the Mat, where we got to pour stuff on a really clean woman.

Props to Erwin-Penland for knowing we like watching things get gross. So many products focus on ridding our lives of this compulsion. EP obviously knows better.

by Angela Natividad    Oct-22-07    
Topic: Good, Online



Subway Goes Mobile... Yeaaah.

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Subway is running a Seattle-based mobile promotion in tangent with Modiv Media. It launched at the Seattle Seahawks' home game yesterday.

Text-happy Seahawks fans had the chance to win a signed Seahawks helmet.

This does not make us want a sandwich, but we're overwhelmed by a craving for fish.

by Angela Natividad    Oct-22-07    
Topic: Mobile/Wireless, Promotions



Iceland Gets in on Last Supper Ad Scandal

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Iceland doesn't want to be left out of the whole Last Supper ad scandal thing so here we have yet another ad that plays with that final meal. In this ad, Jesus is looking for Judas because the Last Supper is about to begin. In the commercial, Jesus gives Judas a call on his Siminn-powered Sony Ericsson 3G video phone and asks him where he is. The two converse using the phone's 3G-powered video capability. Come to find out, he's telling jokes to a few men and, because our biblical skills are sorely lacking, we don't know whether this ad is supposed to be funny or offensive. Or, that it's just bad. You tell us. EnnEmm Advertising created the spot.

This commercial comes right along with the controversial Folsom Street Fair ad which created a version of the Last Supper with semi-nude men and women along with bondage and sex toys. Miller Brewing was embroiled in the controversy for its sponsorship of the ad. Some call it blasphemy. Others label it humor. We just get a kick out of the media frenzy these things create.

by Steve Hall    Oct-22-07    
Topic: Commercials, Strange, Video



John Cusack, Mars Movie Bring Time Capsules Back into Vogue

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Here's an interesting premise for a movie: a kid who thinks he's from Mars and spends most of his time in a box. And who better to socialize him than John Cusack? Few adults suffer more adorably. For sex appeal, add Amanda Peet to the mix. How can you lose?

The film is called Martian Child, which you can learn all about at the Martian Child/Family Project website -- brought us by New Media Maze, Ltd.

The site lets families create time capsules -- er, "pods," to which they can add photos, videos and other documents. When you're done, your pod gets launched to virtual Mars, where other people can look through it.

We're going to guess that at the end of the film, irrefutable evidence will suggest that the kid actually is from Mars, and the grown-ups will have something to believe in again.

by Angela Natividad    Oct-22-07    
Topic: Celebrity, Online, Promotions



After 3 Weeks on a String, Gum Thief Proves Decidedly Worthy of Perusal

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Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:

- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going

And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.

It's anybody's guess, really.

Catch parts one and two here.

by Angela Natividad    Oct-22-07    
Topic: Good, Online, Promotions, Publishing, Video



Copywriter's Novel to Become Hollywood Movie

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EMI Strategic Marketing Creative Director Rob Vlock recently sold a novel manuscript which will become the Sony Pictures Entertainment film Off Strategy. The romantic comedy focuses on the story of a copywriter who falls for a women who turns out to be the same woman with whom he already has an acrimonious phone relationship.

There's been plenty of movies, not to mention AMC's Mad Men, that do center in one way or another on advertising but it's nice to one actually written by a person who actually knows what he's talking about. Whether or not the film will actually get made or how badly Vlock's script will be re-written by Hollywood hacks is subject for a different discussion.

Congrats, Rob. Here's hoping the film gets made the way you envisioned it. Maybe this time around, Hollywood will get it right.

by Steve Hall    Oct-22-07    
Topic: Publishing



Effies Offers Tips on Award Show Behavior

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To hype the 2008 Effies, the organization has created a three-video series which offers tips for effective awards show behavior. The first is, well, obvious: don't steal an award. Earn it. The two other videos will follow as the show approaches. The entry deadline of October 19 has passed but has been extended to November 7.

by Steve Hall    Oct-22-07    
Topic: Industry Events, Video



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