Jaffe Bumrushes the Charts With New Book
Joe Jaffe, author of Life After the 30-Second Spot and host of the Across the Sound (recently renamed Jaffe Juice) podcast has published a new book, Join the Conversation. The book covers the notion of conversational marketing, originally sparked by Tom Hespos and loosely described as the "conversation" that happens (or should be) between marketers and consumers.
Recently, Jaffe, along with the Society for New Communications Research and TWI Surveys conducted a survey across marketers and found 81 percent will be spending as much on conversational marketing in five years as they do on traditional marketing today.
As part of the promotional campaign for his new book, Jaffe is convincing people to, as he dubs, Bumrush the Charts by asking everyone who plans to buy his book to do it on the same day, October 21. The purpose? To get his Amazon book listing to appear higher on the sales charts for the day. The idea's genesis? Christoper Penn who did the same thing to help a band, Black Lab, climb the iTunes charts. Good marketing or cheesy manipulation? You decide.
Anyway, if you want the book (which we do think will be a good read), you can buy it here.