John Cleese Offers Friendly Advice For Iron Mountain


If there's anyone who can bring even the remotest bit of excitement to the mundane category of data security, it's John Cleese. As a follow up to Dr. Harold Trainwreck's The Institute for Backup Trauma, JDW Marketing has given us the equally humorous Friendly Advice Machine which aims to explain just how important data backup (with Iron Mountain, of course) can be. Written and directed by Captains of Industry and produced by Thunder Sky Pictures, a collection of videos feature Cleese answering data backup-related questions as only Cleese can.

The videos answer a multitude of questions about data backup and do so informatively and in a way thank, thankfully, eliminates the need for pointless brochures that blather on endless with technobabble even the IT folk they are written for can't understand. Proof positive B to B IT advertising doesn't have to be droll and rely on ridiculous metaphors.

by Steve Hall    Oct- 9-07   Click to Comment   
Topic: Celebrity, Good, Online, Video   

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"Droll" means funny or whimsical.

Posted by: Chapin on October 9, 2007 2:17 PM

Nice campaign!

Posted by: Steve on October 10, 2007 1:26 PM