KFC Enlists College Kid for Dirty Work

A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.

The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.

"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.

This is what Tupperware is for.