Leo Burnett Captures Pop Culture Cross-Culture for Melody Tunes

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This is awesome. Leo Burnett in Cairo put together this series of real-life-meets-pop-culture spots for client Melody Tunes, Egypt's first all-English music channel.

The effort goes in exact opposition to the hipster feel of iPod spots, which suggest your writhing rendition of the soundtrack in your head is actually sexier than it is. The parodies also touch lightly on cultural misunderstandings that occur when pop culture is imported.

This is something we can especially relate to, considering our mom thought "Hit Me Baby One More Time" was an anthem for masochists.

Onto the parodies: Smack That, Oops! I Did It Again, Candy Shop (50 Cent would be so proud), Don'tcha (we covered our eyes for this one), and Hang Up.

That zany little fat kid just cracks us up. He looks (and cries) like an Egyptian Cartman.

by Angela Natividad    Oct- 3-07   Click to Comment   
Topic: Commercials, Good, Online, Spoofs   

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"Don'tcha" is the antithesis of the writhing iPod spots. It was hard to watch. Only the most awkward American Idol tryouts can beat that spot for sheer trainwreck discomfort.

The fat kid makes these spots.

Oh, the "Oops I did it again" link is busted. I hope it has the fat kid in it too.

Posted by: pat smith on October 3, 2007 2:01 PM

Fixed the Oops! (how ironic). Unfortunately no fat kid, but there's a priceless facial expression near the end of it that just killed us.

Posted by: Angela on October 3, 2007 2:10 PM

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