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Lufthansa Highlights Cultural Rumors With Video Contest

luftansa_sweden.jpg

Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

Written by Steve Hall    Comments (2)     File: Campaigns, Good, Promotions, Video     Oct-26-07  

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Comments

I love this ad campaign- very entertaining and fun. I hope I win! http://www.rumortravels.com/

Posted by: Lauren on October 29, 2007 05:38 PM

"all for this one moment" - what does that even mean anyway?

Posted by: GP on November 20, 2007 01:49 PM

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