Lufthansa Highlights Cultural Rumors With Video Contest
Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.
There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.