Marilyn Monroe Gets Itch Atop Billboard


The stodgy, staid medium known as outdoor continues to impress with its inventiveness and its creativity. That inventiveness and creativity is on full display from a billboard company itself. Stroer Out of Home Media launched a live billboard performance in Warsaw which placed a Marilyn Monroe look-a-like atop a billboard cat walk and creative underneath with rotating imagery of a man looking upward as the models skirt blew up as it did in the famed movie scene from The Seven Year Itch.

Sometimes labeled landscape litter, billboard advertising has certainly not had it easy as an ad medium. States have banned it. Towns have closely zoned it.Environmentalists have shaken their pointed finger at it. But it continues to impress and it continues to re-invent itself. From multi-panel to 3D to digital, boards just keep getting more versatile. Of course, no one wants a Times Square in their back yard but, properly placed, the medium can be an effective one.

by Steve Hall    Oct-26-07   Click to Comment   
Topic: Good, Outdoor   

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Press Release.

Posted by: salamander on October 26, 2007 10:55 AM

Well what, exactly, do you think the source of some of our stories are, salamander??

Posted by: Steve Hall on October 26, 2007 11:28 AM

Good find, Steve! This is cool, but since outdoor advertising is actually diminishing, should creatives find other outlets? These billboards appear to be in low-traffic areas. Just a thought...


Posted by: Helchat on October 26, 2007 12:01 PM

Low traffic areas? Those look like commuter train tracks to me. Just an observation. I like it.

Posted by: Josie on October 26, 2007 1:59 PM

My mistake. Bus lanes, not train tracks.

Posted by: Josie on October 26, 2007 2:01 PM

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