Movie Promo Urges People to Create Digital Time Pods

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How do you promote a John/Joan Cusack movie about a kid who lives in a box and thinks he's from Mars? You launch a virtual time capsule project, of course. What time capsules have to do with the movie, we know not but the site lets you upload pictures and other family goodies to, supposedly, be stored digitally for another generation to view.

And the movie? Well, anything that puts siblings John and Joan together is usually pretty good. Add a dollop of Amanda Pet and you can't go wrong.

by Steve Hall    Oct-19-07   Click to Comment   
Topic: Online, Promotions   

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