Pomade = Sex? You Got2B Kidding

got2b_pomade.png

There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."

It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?

Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.

Put together by BBDO West.

by Angela Natividad    Oct-31-07   Click to Comment   
Topic: Bad, Brands, Online, Strange   

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Comments



Comments

http://www.mens-groom.com - this has to take the biscuit for being the low point in marketing mens products? toilet man? think this needs the soundtrack from Wayne County and the Electric Chairs just to make it come together.

bow wow chicka whatsit - WTF another cringe worthy episode in NA marketing

Posted by: Marc on October 31, 2007 1:57 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:04 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:04 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:09 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:09 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:09 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:12 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:12 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:12 PM

This is a bit different to the campaign in Australia for Lynx deodorant (yep, different product, I know). They used the "Boom Chicka Wah Wah" to get girls to dance around someone who sprays themselves with that scent.

Deodorants have been doing this for a while, why not let hair products do the same? Sex sells for those desperate for it

Posted by: Gab on October 31, 2007 11:12 PM

Axe isn't making a claim, it's making a joke. Nobody really believes that there is "bom chicka-wah-wah" in its formula.

Magnetik actually talks about the chemistry of pheremones.

The sad part is that the over-the-top claims (by Axe or Old Spice or whoever) do a better job of making me think that their product will be better than an obviously over-promising chemistry claim.

http://dailybiz.wordpress.com/2007/11/01/axe-isnt-making-a-claim-its-making-a-joke/

Posted by: daily biz on November 1, 2007 11:31 AM

of course it's nonsense. Talking a girl into happiness is way more effective than any pherormons you put on your body.
let me buy some anyway ! lol :)

Posted by: Reflexology london on July 5, 2008 4:57 AM

I dont know about the claims, but I love the gel and the pomade of magnetik. They smell great and the hold is perfect, not too strong or too light, so for me that's all that counts.

Posted by: Bobby on January 7, 2009 8:59 PM





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