Really Thick Fisherman And Really Cold Russians Hype Really Beer Beer

Here's a pair of commercials for the Swedish beer Falcon that pits man against man in a game of typical male oneupmanship. As men argue over who's beard is thicker and who can withstand the coldest of temperatures exclaiming "really thick" and "really cold," Falcon's "really beer" message is really clearly delivered. Again, simplicity wins.

The campaign was created by Saatchi & Saatchi Stockholm and produced by Social Club.