Romeo's Large Package Promotes Dutch National Ballet

romeo_package.jpg

When we receive an email which reads, "ADK Europe's first campaign for Dutch National Ballet saw the team sneak around the city at night projecting images of a man with a large package and a frightened young woman onto buildings," we wonder just what kind of big package they are referring to. Well, it's not the UPS kind, rather, the men-in-ballet-tights kind.

Anyway, it's one of those images projected on a building sort of campaign that also includes a mobile element. Those who see the projections, posters and other street marketing efforts are directed to call a number which plays, "This is Juliet/Romeo. You are listening to my voice mail. If you have the answer to my heart-felt yearning and can tell me where I can find my beloved Juliet/Romeo, please send me an SMS with details of where you have seen him, so I can go to him right away."

Aside from the humorous notion the word SMS would never be spoken by the Romeo or Juliet character, callers are sent a return SMS which includes the performance's website address and a question, which, if answered correctly, awards a pair free tickets to opening night.

by Steve Hall    Oct-15-07   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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