SF Zoo Uses Word Associations to Drive Traffic to Animal Kingdom


This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.


And you probably do too. Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-26-07   Click to Comment   
Topic: Commercials, Good, Promotions, Video   

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No llama, no deal.

Posted by: Floyd Hayes on October 26, 2007 4:24 PM

Old. They used this for their prints.

"Fox. If you thought of the tv channel, it's time." and so on and so forth. At least it's by the same Agency (BBDO West, USA)

Posted by: Alain on October 30, 2007 1:00 PM