Sony Bravia Play-Doh Ad Proves (Possibly Too) Inspired
You know you're stunningly geeky when you suffer edge-of-seat anticipation for the next installment of a Sony ad. (Will it be like Paint? Will it be like Ball?)
Shedwa finally ends our wait - and the final result isn't much like its predecessors at all. Created by Fallon with the work of 40 Passion-based animators, this is arguably the smoothest, most well-orchestrated use of stop-motion animation -- and, well, Play-Doh -- we've seen yet.
The ad also has an emotional pull that can probably be attributed to use of The Rolling Stones' "She's a Rainbow." Ad editors call this laziness - pop hits always bring easy emotion to a piece.
Come on, Fallon/Passion. Credit your muses. How can we love it now?