Sony Defends Honor of Bravia Bunnies ... Yeah.

kozyndan snapshot.png

After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.

"There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA 'Play-Doh' advert. Sony would like to stress that the advert conception, creative and final animation is not based on any pre-existing artwork.

"Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists. In the original script, the rabbits were one of many creatures to cavort around a cityscape. In fact, the location was only finalised shortly before the shoot. The final creative, led by Juan Cabral at Fallon and director Frank Budgen at Gorgeous, was chosen to champion the brand and best reflect 'colour.like.no.other'. Sony enjoys working with experienced and talented creatives and all involvement in a campaign is always credited."

We grant it that nothing is original and this kind of thing is going to happen every once in awhile, but come on. Seriously. Compare the image above -- which is part of the Kozyndan pano -- to this bit from the Bravia ad.

Dude. They used the same color and shade palette for the bunnies. Are you going to tell us that the Kozyndan team and Passion/Fallon fell asleep and had the same fucking dream? We just ... can't ... swallow ... it.

We love the ad. Nobody's saying the ad sucks. We're just declaring shenanigans, that's all.

Written by Angela Natividad    Comments (10)     File: Agencies, Bad, Campaigns, Opinion     Oct- 8-07  
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Comments

Kozyndan sent the agency the image of the bunnies for christ sake. How can they still deny they copied it? This might get ugly.

Posted by: mtgentry on October 8, 2007 03:15 PM

Yeah the visually are fun, shenanigans or not... but really, She's A Rainbow??? Didn't anyone see the iMac ads??

Posted by: scoboco on October 8, 2007 05:31 PM

Very interesting, keep us posted on what Sony/Fallon come back with.

Posted by: Giles on October 8, 2007 06:50 PM

Very interesting, keep us posted on what Sony/Fallon come back with.

Posted by: Giles on October 8, 2007 06:54 PM

What more is Sony/Fallon meant to come back with? Old storyboards and first-draft scripts? Entertain the possiblity that they're telling the truth. Bunnies multiplying isn't a new idea. Nor are people/animals/things taking over a city. These sorts of things happen all the time (Armageddon/Deep Impact; Tombstone/Wyatt Earp). We just were slow to realize it before the immediacy of the Internet.

Posted by: okay. on October 8, 2007 07:47 PM

You could argue the same thing with Balls and the Letterman skit - http://brettmacfarlane.typepad.com/lemon/2006/10/birth_of_an_ide.html

Whether shenanigans are at play or just coincidence they are still great spots. Mostly due to product relevance and production values.

Posted by: Brett Macfarlane on October 9, 2007 12:36 AM

You could argue the same thing with Balls and the Letterman skit - http://brettmacfarlane.typepad.com/lemon/2006/10/birth_of_an_ide.html

Whether shenanigans are at play or just coincidence they are still great spots. Mostly due to product relevance and production values.

Posted by: Brett Macfarlane on October 9, 2007 12:37 AM

this Bravia ad makes song ugly, thats it. dont wanna watch it anymore

Posted by: littleoslo on October 9, 2007 09:13 AM

Angela...
As I say on AdScam, just call it an "Homage.' It's so much classier in French. And, as it came out of Fallon, at least it wasn't for a Tattoo parlor, or a fucking Chinese take-away.
Cheers/George

Posted by: George Parker on October 9, 2007 04:09 PM

Yes, Angela,

Have a look at adscam. I think a little bit of the homage goes back a bit further to science. Seven years. You may be too young to remember though.

http://www.ekac.org/gfpbunny.html

Posted by: nancy on October 9, 2007 04:49 PM

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