There's a (No-Bullshit) Textbook for Making Money in Marketing. Who Knew?
Ahh. Here's what Profitable Marketing Communications aspired but failed to be because the authors were too busy trying to be memorable writers. Jason Burby and Shane Atchison make no such pretension.
Actionable Web Analytics reads more like a textbook than an indulgent marketing tourguide. Its lessons are practical, actionable, simply explained and well-illustrated.
Buy it. You don't even have to read it; if it's on your shelf, you'll actually seem smarter. We'll even overlook the fact that co-author Shane looks like a hipster.