T-Mobile Gets Imaginative (Or Not) with Rich Media Foray
How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.
Not a bad strategy. But a conversation about figure skating...? Come on, T-Mobile.
Our best guess is they were trying to capture the kind of inane conversation you'd have on a landline. (That is, before the advent of "free nights and weekends.") But the "hours later..." punchline isn't that great, either.
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