T-Mobile Gets Imaginative (Or Not) with Rich Media Foray

tmobile figure skating.png

How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.

Not a bad strategy. But a conversation about figure skating...? Come on, T-Mobile.

Our best guess is they were trying to capture the kind of inane conversation you'd have on a landline. (That is, before the advent of "free nights and weekends.") But the "hours later..." punchline isn't that great, either.

by Angela Natividad    Oct- 4-07   Click to Comment   
Topic: Mobile/Wireless, Online   

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