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Visa Ad Brims with Toys, Still Lacks Luster

visa check card robot.jpg

In this ad by TBWA\Chiat\Day, LA for FAO Schwarz -- er, the Visa check card, we mean, a bunch of people wander around in a toy store while juggling toys.

The ad just doesn't hit the spot.

We never really got used to the "Life takes Visa" thing. It's like a second-rate "Priceless" -- which is ironic, because Mastercard's like a second-rate Visa.

Written by Angela Natividad    Comments (6)     File: Brands, Commercials, Online, Television     Oct-11-07  

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Comments

SO ironic. Ridiculously ironic, Angela.

Posted by: dictionary on October 12, 2007 11:05 AM

Nothing special, but the music from "Pee-Wee's Big Adventure" was nice to hear.

Posted by: Adam Zand on October 12, 2007 01:33 PM

i like it. its the best one yet. have to disagree on the priceless comment, this concept is a little more bold than priceless. takes a risk, a little more visual.

Posted by: francois on October 12, 2007 05:59 PM

Creatively it's a cool spot and yes it was fun to hear the Pee Wee music but my problems with this entire campaign lie with the fact that Visa is telling you that you're a loser who should be ashamed by paying for your goods with money that you ACTUALLY have. How fiscally responsible of you, you big fat loser! How dare you buck the trend that has recently sent our economy in a tailspin? Why don't you go balance your budget with the rest of your pathetic kind. This is why we should be outraged.

MSGiro

Posted by: MSGiro on November 28, 2007 04:10 PM

Creatively it's a cool spot and yes it was fun to hear the Pee Wee music but my problems with this entire campaign lie with the fact that Visa is telling you that you're a loser who should be ashamed by paying for your goods with money that you ACTUALLY have. How fiscally responsible of you, you big fat loser! How dare you buck the trend that has recently sent our economy in a tailspin? Why don't you go balance your budget with the rest of your pathetic kind. This is why we should be outraged.

MSGiro

Posted by: MSGiro on November 28, 2007 04:11 PM

The product advertised is the Visa check-card. Not a credit card.

Posted by: Mike on November 29, 2007 02:26 PM

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