We7 Grafts Ads Onto Free Music Downloads

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OK, so we guess it's just like old school radio so we really shouldn't complain but do we really want to listen to short audio ads placed in front of the music we download? Music site We7 thinks so and has based their ad-supported music download service on it. As explained on the We7 site, audio ads are dynamically grafted onto the front of music tracks and albums based on a person's demographic profile.

Just yesterday, We7 announced a deal with the producers of the Michael Moore film Sicko which will be released in the UK October 26th. Audio ads for the film will preface downloaded music tracks.

by Steve Hall    Oct-18-07   Click to Comment   
Topic: Online   

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Comments



Comments

This is an easy fix: In the info for the file, in iTunes, just select the "start point" for the song...make it just after the ad. You'll never have to listen to it.

Posted by: A Copy Writer on October 18, 2007 2:34 PM

Hi, I'm Steve CEO of We7 just thought I'd jump in. The beauty about We7 is you have the choice you can buy if you don't want an Ad or you can have it free but the Ad funds the payment to We7 and the Artist. We all know you can get most tracks free but the We7 idea lets you consume music and reward the rights owner so everyone wins.

As for changing the start point this spoils the track as the length of an Ad is random and to be honest if you don't get the reason for the Ad then We7 is probably not the site for you.

Remember the ad is not for ever, and We7's success to date is demonstarting that 'the choice' of the ad is working.

Cheers Guys

Steve

Posted by: Steve Purdhm on October 19, 2007 5:04 PM

I use the site regularly and to be honest the audio ads dont bother me at all - the music certainly plays a bigger role and I love the fact artists are getting paid while I get free music.

Posted by: lenny on October 24, 2007 11:35 AM

I use the site regularly and to be honest the audio ads dont bother me at all - the music certainly plays a bigger role and I love the fact artists are getting paid while I get free music.

Posted by: lenny on October 24, 2007 11:36 AM

I use the site regularly and to be honest the audio ads dont bother me at all - the music certainly plays a bigger role and I love the fact artists are getting paid while I get free music.

Posted by: lenny on October 24, 2007 11:46 AM







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