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Who Needs Social Networking When We Have eBay?

metlife_fashion_1.JPG

Interesting. When every marketer is on a land grab for the latest Second Life, MySpace, Twitter or Facebook stunt, Metropolitan Life, perhaps being true to the blandness that if life insurance, has chosen old fashioned eBay (remember all those stupid auctions?) to place its MetLife Snoopy in Fashion promotion. Part of Mercedes-Benz Fashion Week, the promotion lets people bid on fashions designed by Heatherette, Isaac Mizrahi, Betsey Johnson and Pamella Roland, Kristin Chenoweth, Whoopi Goldberg, Elisabeth Hasselbeck, and Ingrid Hoffmann.

Design for a September seventh runway event, proceeds from the bids will go to Dress For Success, "a non-profit organization which promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life."

For once, an eBay auction that doesn't have anything to do with tattooing body parts or auctioning off pixels on a website. And who doesn't love Snoopy?

Written by Steve Hall    Comments (0)     File: Cause, Celebrity, Good, Online, Promotions     Oct- 2-07  

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