Youth Anti-Smoking Campaign Gets Fashionable
WongDoody, which recently brought us the clever Horizon Air campaign, has extended its No Stank You youth anti-smoking campaign for the Washington State Department of Health with a social media and fashion styled campaign.
The program is described thusly, "To earn a free No Stank You shirt, teens visit No Stank You and participate in the "Do 3, Get T" incentive program. Points are awarded for adding a No Stank You banner to a personal Web site, submitting an original tee design, referring a friend to the No Stank You site and more. Each activity is worth one point. Three points earns a free tee."
Supporting the effort are TV and radio. View one of the six spots here. Gross. Weird. Good.