Baby Boomers' Babies Fuel AmericanLife TV Campaign

namath_daughter.jpg

Baby boomer focused AmericanLife TV has hooked up with been there, done that ad man George Lois to re-brand the cable network. Relating to the penchant of some Gen Y'ers to baby boomer music such as Led Zeppelin and the Rolling Stones, Lois came up with the tagline, "I'm the Baby of a Baby Boomer." Ads will feature boomers and their kids: Joe Namath and Daughter Jessica, Susan Sarandon and Patti LuPone, Graydon Carter Rene Syler. Cable, newspaper, billboards and inflight magazines will carry the campaign.

by Steve Hall    Nov-12-07   Click to Comment   
Topic: Campaigns, Celebrity   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: