Barbie Leaded, Ads Humanized, Jenny Switches, Planes Logoed

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- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.

- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.

- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.

- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.

- MediaBuyerPlanner reports, "Beginning over the Thanksgiving holiday, a new program from InterAir Media allows advertisers to place their logos on the exteriors of airplanes near the doors. Passengers see the logo as they board."

- Television viewership among the 18-49 demo fell significantly during November sweeps with NBC experiencing a drop in average viewers to 8.3 million viewers per night down from last year's 10.7 million.

- News Corp. may ad another social network to its collection of companies. LinkedIn is rumored to be in talks with the publishing giant.

by Steve Hall    Nov-26-07   Click to Comment   
Topic: Agencies, Brands, Cause, Opinion, Research   

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Comments



Comments

I miss Barbie.

Posted by: Angela on November 26, 2007 2:01 PM

Jenny Craig from JWT to Y&R... It's all part of the "Poisoned Dwarf's" same piss-pot... And the work will still suck. Maybe they can Photo Shop Kirstey Alley down to a size 28!
Cheers/George

Posted by: george parker on November 26, 2007 4:48 PM




Stanton Optical


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