Barilla Brings Pasta Fiends on Nostalgic Trip to Italy

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Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."

The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.

Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.

It's always scary when an ad imbibes you with fond memories that aren't actually yours.

by Angela Natividad    Nov-25-07   Click to Comment   
Topic: Brands, Good, Magazine, Online   

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Comments



Comments

A bit slow, but makes me hungry. Not stereotypical as I thought, nice

Posted by: EdWOod on November 21, 2007 6:11 AM

An ad can't "imbibe you". In fact, nothing can.


Posted by: sorry angie on November 21, 2007 3:35 PM

I imbibe an elixir of fond memories every Saturday night.

I think you might have been searching for "imbue".

Posted by: yeah, too bad, angie on November 21, 2007 3:54 PM

I thought we had the week off?

Posted by: grammar nazis on November 21, 2007 5:51 PM

This is really great information. I really love Barilla products. I hope all goes well.

Posted by: Donald Mckenzie Jr on November 21, 2007 10:08 PM

This is really great information. I really love Barilla products. I hope all goes well.

Posted by: Donald Mckenzie Jr on November 21, 2007 10:09 PM

This is really great information. I really love Barilla products. I hope all goes well.

Posted by: Donald Mckenzie Jr on November 21, 2007 10:10 PM

This is really great information. I really love Barilla products. I hope all goes well.

Posted by: Donald Mckenzie Jr on November 21, 2007 10:11 PM

Huh? What�s so great about this stuff? OK, it beats the standard Chef Boyardee offerings, but it�s hardly worth gushing over. Perhaps someone is being imBribed to hype the work�? A lot of these comments look like they were planted by Barilla employees. Somebody see what Mama Celeste has to say about this.

Posted by: Tony Soprano on November 22, 2007 1:54 PM

Somebody messed with my earlier post. Here it is again...

Huh? Whats so great about this stuff? OK, it beats the standard Chef Boyardee offerings, but its hardly worth gushing over. Perhaps someone is being imBribed to hype the work? A lot of these comments look like they were planted by Barilla employees. Somebody see what Mama Celeste has to say about this.

Posted by: Tony Soprano on November 22, 2007 1:57 PM







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