Cigs: Good for One Thing and One Thing Only
McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.
The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.
The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.
We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.
Comments
sigi tabak means Cigi (cigarette) Tobacco, which is the character's name
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