Cigs: Good for One Thing and One Thing Only

cigi_tabak.png

McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07   Click to Comment   
Topic: Cause, Online, Video   

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Comments



Comments

sigi tabak means Cigi (cigarette) Tobacco, which is the character's name

Posted by: Ellad on November 15, 2007 5:09 AM




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