Converse Dresses Down for High Impact User Campaign

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Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."

Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.

We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.

A contender for the Velvet Underground? Why not -- at least post-Nico.

by Angela Natividad    Nov-20-07   Click to Comment   
Topic: Campaigns, Good, Online, Video   

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