'Dolby Volume' to Eliminate Overly Loud TV Commercials

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What with everyone using their TiVos and DVRs to skip ads, we really can't see why Dolby had to go out and actually spend time creating a technology that levels the volume of programming and commercials on TV putting a top to advertiser's trickery that makes their ads louder than the programming. Personally, the few times we haven't skipped ads, any change in volume is so insignificant it seems foolish a company would actually spend time and resources on a problem that really isn't a problem. But, this is about geeks in a technology company and they simply can't help themselves.

by Steve Hall    Nov- 2-07   Click to Comment   
Topic: Commercials, Tools   

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Comments



Comments

I have noticed a problem on my TV at home where certain commercials (Girls Gone Wild, local auto dealers and home foreclosure auctions) will come in extra loud. I've also had problems with shows being too quiet. Personally, I'd welcome a technology that brought regulated volume to my living room.

Posted by: Jessie Birks on November 2, 2007 11:53 AM

I've noticed the volume changes are worst during overnight and early morning. I understand the want to get people's attention who may have fallen asleep or those who may not be watching but listening while getting ready for the day. However, personally, I don't want everyone in my household waking up while I'm "watching" TV and keeping my own odd hours. I watch ad's and rarely TiVO through them. Maybe it's because I'm an ad geek, but I don't need them screaming at me.

Posted by: Joe Gruchacz on November 2, 2007 3:22 PM

I've noticed the volume changes are worst during overnight and early morning. I understand the want to get people's attention who may have fallen asleep or those who may not be watching but listening while getting ready for the day. However, personally, I don't want everyone in my household waking up while I'm "watching" TV and keeping my own odd hours. I watch ad's and rarely TiVO through them. Maybe it's because I'm an ad geek, but I don't need them screaming at me.

Posted by: Joe Gruchacz on November 2, 2007 3:22 PM

I've noticed the volume changes are worst during overnight and early morning. I understand the want to get people's attention who may have fallen asleep or those who may not be watching but listening while getting ready for the day. However, personally, I don't want everyone in my household waking up while I'm "watching" TV and keeping my own odd hours. I watch ad's and rarely TiVO through them. Maybe it's because I'm an ad geek, but I don't need them screaming at me.

Posted by: Joe Gruchacz on November 2, 2007 3:23 PM







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