eBay France Auctions TV Space to Product Vendors
Its new campaign, eBay c'est vous (eBay: it's you!), orchestrated by BETC EuroRSCG, encourages online sellers to buy ad space in TV spots for products in a given category.
Adverblog explains that 10 product categories will go up for grabs, with sellers bidding for each space. Money collected by eBay will be donated to a charity called Planete Urgence.
Very "web 2.0." (Can we ban that phrase forever?) The big question is how the ads are going to be put together. Our guess is that there will be guidelines similar to what sellers fill out when they put items up for auction. That'll keep things nice and organized.