Elf Adaptation Takes to Streets of Manhattan

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In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.

In red.

Where's a bull when you need one?

The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.

by Angela Natividad    Nov-30-07   Click to Comment   
Topic: Guerilla, Promotions   

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