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Fly Emirates Pioneers the 15-hour Spot

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Think a :60 ad is pushing the limit? That's a speck on Dubai's extra-large ad landscape.

To promote its new non-stop route from Dubai to Sao Paolo, Fly Emirates has launched the world's longest ad to match the 14 hour 40 minute flight time.

Called Non-Stop Fernando, the web push features Sao Paolo native Fernando Ferreira, raving about all things Brazil in a single 14 hour and 40 minute take.

Fernando was kind enough to load a trailer on YouTube. He also provided a log of topics -- ranging from dancing Bossanova to Brazilian cooking -- so ADD-impaired flyers can cut right to the "good" stuff.

by Albert Kugel    Nov- 6-07   Comments (3)    File: Inflight, Strange
  
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Comments

Well, in a society where we Choose to watch ads on youtube, blogs, etc., I suppose that's not so surprising.

Posted by: sonya on November 6, 2007 10:06 PM

I think is brilliant idea, but who will ever really watch it?

Posted by: Ed WOod on November 7, 2007 5:05 AM

if you want to find more music, traditions and video of a country i would advise you to visit a very good page-http://loadingvault.com

Posted by: Trez on April 3, 2008 3:26 PM

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