For McCain, British Potatoes Go on Parade

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To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.

The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.

Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.

Okay, that joke was just lame.

by Angela Natividad    Nov-16-07   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions   

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