Guinness Does Honda Cog...For $21 Million


We've seen this Guinness ad. Have you? it falls squarely into the Honda Cog category. We're not saying it was a one take shot like Honda Cog was but it's pretty spectacular in its own right. It's said to have cost $21 million. That's a lot of money for a short lived commercial but one assumes it costs what it costs to make detail like this happen. We're not sure we like this spot or not. We admire its effort but it just doesn't seem as clever as the Honda Cog spot.

Some, though, might argue it's far more clever due to it's expansive nature as compared to the laboratory-like setting in which the Honda Cog spot was shot. As with anything, it's a matter of opinion. But $21 million is a lot of money to spend on a commercial. Especially one that isn't original. Then again, neither was the Honda Cog spot. But we're nitpicking here. It's a good spot. It's fun to watch. AMV/BBDO created.

by Steve Hall    Nov-12-07   Click to Comment   
Topic: Commercials, Good   

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I think you guys missed a decimal. $2.1 Million to produce could be possible, but not $21 Million.

Posted by: ML on November 12, 2007 3:32 PM

The investment figure mentioned in the British trade press was around 10 million pound sterling.

Posted by: Michael on November 12, 2007 5:20 PM

Does the $21m include the interactive game and contest that it ties into? The game, which starts at, features a grand prize of a gold domino.

Posted by: Brandon Davis on November 12, 2007 6:44 PM

THIS impresses you? Good Lord it is NOWHERE NEAR the great Cog spot. To start with, Cog was ONE TAKE - no edits. THAT'S THE MAGIC! Yeah, maybe $2.1 million (MAYBE) ...this is more precious crap from an advertisers who should know better.

Posted by: Jake Marks on November 12, 2007 7:44 PM

oh yeah, the interactive "game" where you have to find the hidden advert....come on people have a thought, and honda cog was another ad-stolen idea so don't go patting yourselves on the back either.

Posted by: viralista on November 13, 2007 5:46 AM

these two are awfully similar as well.

Posted by: ian on November 13, 2007 5:03 PM