Here's a Roundabout Idea: Shoot the Set Designers Putting the Spot Together


Psyop, the production company behind Coke's Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.

Watching something get put together in fast-forward is a pretty cliched technique. But "More Real" is worth watching since it's:

a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car

Chicago-based agency TwoXFour created the ad.

by Albert Kugel    Nov- 8-07   Click to Comment   
Topic: Commercials, Television   

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Dan Consiglio is the man.

Posted by: John Reid on November 8, 2007 4:09 PM

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